Project Scope: Art Direction, Branding, Visual Design, Identity

Tools Used: Photoshop, Illustrator, Figma

Project Description: Dave’s Hot Chicken was established by best friends Dave Kopushyan, Arman Oganesyan, and Tommy and Gary Rubenyan. Dave, a chef trained in Thomas Keller’s (French Laundry) organization set out to create the perfect Hot Chicken by searching, tasting, and frying. Sourced and prepared to be the juiciest and most tender chicken imaginable, each piece is topped with Dave’s signature mix of spices ranging from “No Spice” to “The Reaper,” which is 2.2 million Scoville units!

Objective: Their current logo is very outdated and their brand identity seems disconnected from the theme. I wanted to redesign the logo as well as keep the restaurant’s theme of “outer space,” and incorporate mediocre humorous taglines to make it more playful.