Project Scope: Art Direction, Branding, Visual Design, Identity

Tools Used: Photoshop, Illustrator

Project Description: Moon Choi is a high-end fashion brand named after the designer herself. This brand produces pieces that break the boundaries of feminine and masculine clothing and in doing so, explores a fine balance of feminine and masculine cuts and subtleties. Her unusual silhouettes are designed to be layered, or worn alone. Moon's singular pieces are the expressive result of how she believes clothing can influence one's identity and behavior.

Objective: Rebrand the brand’s identity, presence in the fashion department and visual designs.