Whole Grain,
Whole Health,
Whole Belly!
Project Scope: Art Direction, Branding, UX, Visual Design, Identity
Tools Used: Photoshop, Illustrator
Project Description: Whole Belly is a nutritious dog treat brand that is made with wholesome ingredients to support your furry friend's health and well-being. Our treats are carefully crafted with whole wheat, barley, and brown rice to provide a balanced and nutrient-rich snack for your beloved dog, with a dash of peanut butter and one of three fruits that we’ve selected for a more beneficial and tasty treat.
Objective: Create a plant-based, nutritious dog treat that will guarantee a long-lasting, healthy life.
What makes Whole Belly different from other planted-based dog treat brands is our strong nutrition focus and transparent manufacturing process and health. Plant-based dog treats can be beneficial in many ways. The three main ingredients, whole wheat, barely, and brown rice are three of the best whole grains for a dog’s health when it comes to providing certain nutrients that meat-based dog treats can’t offer. each serve a specific role to a dog’s need. Whole wheat for a healthy digestive system, barely for a strong immune system (and other benefits such as fiber, vitamins, and minerals), and brown rice for energy and brain functionality.
At Whole Belly, there’s nothing to hide, which is why we incorporated transparency in our bags so you’ll know exactly what you’re giving your dog. It also symbolizes a dog’s “wholeness,” giving the sense your dog’s belly will be satisfied and whole when it comes to their health!
