Project Scope: Branding, Content Creation, Marketing Strategy, and Visual Design

Tools Used: Photoshop, Illustrator

Project Description: Colleen Rothschild Beauty is a high-quality skincare, hair care, and makeup brand formulated with the finest sourced ingredients and the latest technologies created by Colleen Rothschild herself.

Objective: My main goal was to expand my skills in content creation and market strategy. With the help of a brand book guide, I used these materials to create my own version of the brand’s Instagram feed and stories that are both playful and educational as the brand highly focuses on combining science and technology. I also used these resources to help me create a variety of informational insert cards and website promotions.